Your expertise.
Your own care line.
Create products for the clients who already trust your treatments and recommendations.
Explore a salon product launch
Beauty product development
Your customers.
Your own
beauty brand.
Already selling beauty? We help you create your own products — from custom formulation to launch. You choose the manufacturer. Sergei and Valeria personally lead the project.
Face, hair & body care · Built around your business
From 500 units per SKUOne SKU = one distinct product variant
Usually 3–6 monthsYour schedule is agreed around your brief
Your formula & technologyCustom formula rights and supplier details
You have the customers
Let’s build something
they can call yours.
Start with the business you already know. We help turn your customer insight into a product and a practical launch plan.
Your expertise.
Your sales channel.
Your own beauty brand.
Build on what you know about your buyers with a differentiated product under your own name.
Explore a seller’s product launchAlso working with established creators and professional communities with an existing route to customers.
A personal way to build
Two founders.
One shared commitment.
Personally led by Sergei & Valeria.
We are a family-run studio. You speak directly with the people responsible for your project, from the first idea through launch and repeat orders.
Co-founder · Commercial & project lead
Sergei Kozeev, PhD
PhD in Pharmaceutical Chemistry
Your point of contact for the business case, budget and overall delivery. Sergei brings commercial leadership and a pharmaceutical chemistry background to your launch.
Sergei leads
- Product positioning and the commercial plan
- Project scope, budget, milestones and communication
- Manufacturer comparisons and commercial coordination
- Launch coordination: logistics, store, marketing and fulfillment
Co-founder · Product development lead
Valeria Mishkarudnaya
Formulation, samples & technical coordination
Your point of contact for the product itself. Valeria translates your idea into a development brief and guides the formulation and sample-review process.
Valeria leads
- Product requirements and formulation direction
- Custom development and refinement around reference products
- Sample reviews: texture, scent, skin or hair feel and product fit
- Technical coordination with laboratories and manufacturers
Direct access. Clear responsibilities. We bring the commercial and technical work together. You approve the product direction, choose the manufacturer and make the key project decisions.
Selected brand experience
Beauty brands.
Hands-on experience.
Selected brands our team has worked with outside the US. Our role varied by engagement; the products shown illustrate the brands and categories, not a claim that we developed every item pictured.
Openface
Face care · All Bright serum
INFINIQUE
Face care · Eye cream & emulsion
LA-OIL
Hair care · Pro Restore mask
Asénse
Body care · Ginkgo Biloba body butter
Yea.Yeah.Yes.
Body care · So Close lotion
ISSANCE
Hair & scalp care · Serum & peeling
Our involvement varied by brand and project.
Photography: respective brands.
A project, made tangible
One product.
Two people beside you.
A salon wants its own hair mask for existing clients. Here is how Sergei and Valeria would guide the work together.
Illustrative project
A salon’s first hair mask
One product · Initial target: 500 units per SKU · Planning window: 3–6 months, subject to the agreed brief.
A worked example of our process, not a completed client case study or a production quote.
| Stage | Sergei leads | Valeria leads | You approve |
|---|---|---|---|
| Define the direction | Customer, positioning, launch budget and commercial brief | Hair type, performance goals, texture, fragrance and references | Product concept and requirements |
| Develop the samples | Budget, milestones and communication | Formulation, sample evaluation and refinements | The agreed product direction |
| Choose the partners | Manufacturer and packaging offers, quantities, prices and terms | Technical fit of the formula, packaging and production process | Packaging and manufacturer |
| Prepare the batch | Orders, brand presentation, documentation coordination and schedule | Manufacturing technology, required testing and technical documents | Final sample, artwork and order |
| Prepare for sale | Delivery and agreed launch support, from sales materials to fulfillment | Technical handover and first-batch product questions | Product acceptance and launch |
On smaller screens, swipe the table to compare responsibilities.
Your planned handover
Your first batch, rights to the custom-developed formula, the manufacturing process and the ingredient supplier list. Additional launch services follow your agreed scope.
Book 30-minute callBuilt around your product
Face. Hair. Body.
Custom face, hair and body care, from everyday essentials to a distinctive texture or scent. Explore some of the product directions we can develop around your brief.
Product development directions
These are examples of briefs we can work on, not a stock catalogue. We agree the formula, ingredients, sensory profile, testing and final product claims for each project.
Face care19 product ideas
Hyaluronic acid serum
A lightweight water-based serum with a fresh, non-sticky skin feel.
Niacinamide serum
A daily serum with the ingredient level, texture and finish developed for your audience.
Vitamin C derivative serum
A radiance-focused concept using a selected vitamin C derivative and suitable packaging.
Peptide face serum
A light serum with a peptide-led ingredient direction and a smooth finish.
Ceramide face cream
A rich moisturizer for dry-feeling skin with a ceramide-led ingredient direction.
Lightweight gel moisturizer
A fast-absorbing gel-cream for customers who prefer a lighter finish.
Rich night cream
A more substantial cream with a cushioned feel for an evening routine.
Fragrance-free daily moisturizer
A face cream developed without added fragrance.
Eye contour cream
A light, fragrance-free cream concept for the eye contour area.
Aloe facial gel
A refreshing gel texture with an aloe-led ingredient direction.
Gentle gel cleanser
A rinse-off daily cleanser with controlled foam and a comfortable after-feel.
Pump-foam cleanser
A liquid cleanser dispensed as foam through a mechanical foamer, without an aerosol.
Cream or milk cleanser
A creamy cleansing format for a soft, rich application experience.
Micellar cleansing water
A water-light cleansing product with the formula and packaging selected together.
Cleansing balm
A richer cleansing texture designed to rinse away with water.
Hydrating facial toner
An alcohol-free watery step with a light, refreshing finish.
Clay face mask
A rinse-off cream or paste with clay, tailored in texture and skin feel.
Moisturizing cream mask
A rich rinse-off mask with a comfortable feel and a custom fragrance or fragrance-free direction.
Cosmetic exfoliating gel
An exfoliating skincare brief with the ingredient approach and use directions defined during development.
Hair & scalp care16 product ideas
Gentle daily shampoo
A liquid shampoo with the cleansing profile, foam and fragrance tailored to the brief.
Sulfate-free shampoo
A shampoo using an alternative cleansing system and an agreed conditioning feel.
Shampoo for dry-feeling hair
A creamier cleansing concept for customers who prefer a softer after-feel.
Lightweight shampoo
A lighter conditioning profile for hair that is easily weighed down.
Curly-hair shampoo
A cleansing concept built around the customer’s curl-care routine.
Rinse-off conditioner
A conditioner with the slip, richness and fragrance adjusted to your target hair type.
Coconut-scented hair mask
A rich rinse-off mask with a coconut fragrance and a soft, conditioned finish.
Intensive conditioning mask
A dense mask for dry-feeling lengths with a richer application experience.
Lightweight hair mask
A rinse-off conditioning texture designed to avoid a heavy finish.
Leave-in conditioning cream
A cream for smoother-feeling lengths and a defined finish.
Detangling milk
A fluid leave-in or rinse-off concept, with the use format agreed in the brief.
Curl-defining cream
A styling and conditioning cream with the desired hold and feel developed together.
Shine serum for hair ends
An oil- or silicone-based serum concept with a light or richer finish.
Hair oil blend
A blend of selected oils for the lengths, with fragrance and application style tailored to the brand.
Water-based scalp lotion
A light scalp-care concept supplied in a dropper or nozzle bottle.
Scalp exfoliating gel
A cosmetic scalp-cleansing and exfoliating format with the use protocol defined during development.
Body care20 product ideas
Coconut-scented body cream
A rich moisturizing cream with a coconut fragrance and a soft, non-sticky finish.
Vanilla body lotion
A more fluid daily moisturizer with a warm vanilla fragrance.
Cocoa or shea body butter
A dense body-care texture with a rich application feel.
Fragrance-free body moisturizer
A daily cream or lotion without added fragrance.
Lightweight body milk
A fluid moisturizer designed for easy spreading and quick absorption.
Body-smoothing massage cream
A cosmetic body-care brief focused on softer, smoother-looking skin and a comfortable massage texture.
Rich body massage cream
A cream with longer glide for professional or at-home body-care routines.
Cooling body gel
A refreshing-feel cosmetic gel with the sensory intensity agreed during sampling.
Warming massage cream
A cosmetic massage texture with a warming sensory direction, developed to the agreed brief.
Coconut shower gel
A fragranced rinse-off body cleanser with a selected foam profile.
Creamy shower wash
A richer cleansing format with a milky look and comfortable after-feel.
Shower oil
An oil-based body cleanser developed to emulsify on contact with water.
Gentle body wash
An everyday cleanser with a mild-feeling wash experience and optional added fragrance.
Sugar body scrub
An exfoliating body texture with sugar, selected oils and a custom scent.
Salt body scrub
A rinse-off scrub with a selected salt grain size and base texture.
Coffee body scrub
A coffee-led exfoliating concept with a controlled skin feel and rinse-off experience.
Body polish cream
A cream-based exfoliating texture for a softer application experience.
Moisturizing body oil
A skin-conditioning oil blend with a light or richer finish.
Body massage oil
A skin-care oil with the glide and absorption time tailored to the intended routine.
Body cream-gel
A lighter hybrid texture that combines a fresh gel feel with a creamy finish.
Hand & foot care8 product ideas
Fast-absorbing hand cream
A daytime cream with a low-residue finish.
Rich hand cream
A more substantial cream for dry-feeling hands.
Fragrance-free hand lotion
A light hand-care format without added fragrance.
Liquid hand wash
A cleansing gel or cream wash with a custom fragrance or fragrance-free direction.
Mechanical foam hand wash
A non-aerosol liquid wash designed for a pump-foamer bottle.
Moisturizing foot cream
A rich cream concept for softening dry, rough-feeling skin.
Refreshing foot gel
A light gel with a cooling-feel sensory direction.
Foot scrub
A rinse-off exfoliating product with the particle size and cream or gel base selected together.
Our focus is face, hair and body care. We do not develop makeup, perfumes or products filled into pressurized aerosol containers. Scented care products and non-aerosol pump formats are within our scope.
Packaging, from selection to presentation
The right container.
The complete product.
We source suitable packaging, arrange physical samples, coordinate testing with your product and create product renderings for your marketing materials.
Bottles & pumps
For shampoos, washes, lotions and fluid products. We select the bottle, closure and dispensing system as a combination.
Jars & tubs
For creams, body butters, masks and scrubs, with the material, opening and decoration matched to the product.
Tubes
For face, hand and body creams, gels and selected cleansers, with the fill volume, cap and decoration chosen together.
Airless, droppers & foamers
For compatible serums, creams and liquid foaming cleansers. We check the formula against the chosen dispensing format.
Shortlist the options
Compare local, national and international suppliers against the product, budget, quantity and design brief.
Send you samples
Arrange physical packaging samples so you can assess the size, feel, closure and overall presentation.
Test with the product
Coordinate compatibility and functional checks, including dispensing, closure performance and leakage as relevant to the chosen format.
Create the presentation
Prepare packaging artwork and product renderings for agreed sales and marketing materials, based on the selected pack.
How packaging affects the first order
Our starting production quantity is 500 units per SKU — one distinct product variant. Packaging suppliers can have different minimums for the container, closure, colour and printing. A custom colour, direct print or made-to-order component can require more packaging than the first production batch.
We compare available stock packaging and customization options, show any additional packaging commitment separately, and agree the choice with you before ordering. Samples, testing, artwork and renderings are included in the agreed project scope and budget.
A choice you can understand
The options.
The costs.
The full picture.
We find manufacturers against your brief and prepare a comparison of prices, minimum orders, capabilities and terms. You make the decision with the relevant information in front of you.
If an affiliated production facility is included, we identify that relationship clearly. The choice remains yours.
Your manufacturer shortlist
What we compare for you.
- Order size
- Minimum batch and units per product
- Unit economics
- Quoted production and packaging costs
- Upfront costs
- Development, testing and setup fees
- Payment terms
- Deposits, milestones and balances
- Formula fit
- Capability to meet your product brief
- Samples
- Development and approval process
- Quality evidence
- Available testing and documentation
- Ownership
- Formula rights and contract terms
- Lead times
- Sampling, packaging and production
- Shipping
- Delivery to your US warehouse
- Import costs
- Freight, duties and other quoted costs
- Repeat orders
- Reorder quantities and lead times
Supplier sourcing and formal quotes are scoped after the concept stage.
Choose the way you build
Your project team.
Personally accountable.
An employee, an agency, a manufacturer and a studio can each be a good fit. The difference is how the work, decisions and responsibilities come together.
| What matters | In-house hire | Agency | Manufacturer | S&V Product Studio |
|---|---|---|---|---|
| Working relationship | A permanent role within your business | A team for a defined scope | A partner focused on developing and making products | Direct project leadership by Sergei and Valeria |
| Commercial + technical | Depends on the person; additional specialists may be needed | Depends on the agency’s specialism | Formulation, process and production; other services vary | Sergei leads the business and delivery; Valeria leads the product |
| Manufacturer choice | Your employee sources and evaluates options | As agreed within the agency’s scope | The offer usually centers on its own production | We compare US, European and Chinese options. You choose |
| Coordination | Your hire needs the authority and resources to manage suppliers | Within the contracted engagement | Primarily the agreed manufacturing work | One coordinated project across product, packaging and agreed launch services |
| Formula handover | Depends on employment and developer agreements | Depends on development terms | Depends on the formula and manufacturing agreement | Custom formula rights, manufacturing technology and ingredient supplier details |
| Cost structure | Recruitment, ongoing employment and supplier costs | Project fees or a retainer | Development, setup and batch costs under the supplier’s terms | Agreed studio fees, shown separately from production and other outside costs |
| A good fit when | You have ongoing work for an internal team | You need a particular specialism or an external team | You know the product requirements and need a production partner | You have customers and want personally led support to develop and launch your product |
Swipe to compare all four options.
These are collaboration models, not universal limits. Individual employees, agencies and manufacturers may offer different or broader services.
From first idea to first reorder
One team.
Every step of your launch.
You approve the key decisions. We coordinate the people, details and next steps.
Step 00 · 30-minute introduction
First, let’s meet.
Leave your contact details. We will follow up and you can pick a convenient time for a 30-minute introduction.
Shape the idea
Define your customer, product direction, positioning and initial launch plan.
Develop the product
Custom formulation or development around a reference. Samples, naming, visual identity and packaging.
Choose production
Compare manufacturer proposals, batch sizes and costs. Choose the right fit for your business.
Coordinate the batch
Packaging, production, quality checks, US-market documentation and delivery to a US warehouse.
Bring it to market
Your online store, marketing materials, promotion, storage, fulfillment and repeat orders.
Your scope, responsibilities and milestones are agreed before each stage begins.
The practical details
A launch built
around your brief.
Clear expectations on quantities, time, ownership and sourcing before you commit to the next stage.
Small-batch options
We work with initial batches from 500 units per SKU — one distinct product variant. The minimum applies to each SKU, not the combined order across a range. Formula, packaging and the chosen manufacturer determine the final order conditions.
A usual planning window
Some projects can be ready in 2–3 months. Complex development may take 12–18 months. Samples, testing, packaging, approvals, production and delivery shape your individual schedule.
Your formula & technology
Rights to the custom-developed formula transfer to you with the manufacturing process, ingredient list and all ingredient supplier details. We document the handover in the project agreement.
Packaging that fits
We select packaging from local, national and international suppliers, send physical samples, coordinate compatibility and functional testing, and prepare product renderings for your marketing materials. We show packaging minimums and customization costs before you commit.
Product Launch Blueprint
A clear plan.
Before development begins.
After a 30-minute introduction, we prepare an overall plan for your project. This paid planning stage defines what to create, the decisions ahead and the path to development and launch.
Essential BlueprintYour initial project plan
from $249
Turn the idea into a practical plan.
A focused plan for a straightforward product idea, prepared from your brief and our experience.
- Your customer, sales channel and project goals
- An initial product concept and positioning
- Formula and packaging direction to explore
- The main project stages, decisions and next steps
A planning document, not a finished formula. Focused market and competitor research is included in the Research Blueprint.
Book 30-minute callResearch BlueprintA plan informed by research
$499
Develop the plan with more context.
An overall project plan supported by focused desk research and a more detailed development brief.
- Everything in the Essential Blueprint
- A focused market and competitor review
- Price positioning and differentiation opportunities
- A refined product and packaging brief
- A preliminary budget outline and launch roadmap
Research uses available market information. Paid data, consumer studies and specialist testing are quoted separately.
Book 30-minute callWhat your project plan could look like
Example · Essential Blueprint
A salon hair mask
- Your customer and current sales channel
- The proposed product and its positioning
- Initial texture, formula and packaging direction
- Decisions to make and the next development steps
Research Blueprint adds
A more informed brief
- A focused competitor and market review
- Price positioning and differentiation
- A refined brief, preliminary budget and roadmap
An example of the project-plan structure, not a completed formula, supplier quotation or market study.
The Product Launch Blueprint is a paid project-planning service. Formula development, samples, packaging testing, final design, formal supplier quotes and production are scoped separately. We agree the planning deliverables and fee before starting.
Planning your first launch
$10,000–$25,000
An initial project planning range, subject to scope.
A clear budget, built around your brief.
Studio fees are shown separately from packaging, ingredients, production, testing and other third-party costs. Product count and batch size are agreed individually.
For suitable product and batch configurations, production pricing can start from $3 per finished unit. The actual unit price depends on the formula, product volume, packaging, batch size and project complexity. The starting price is not a quote for every product or for every 500-unit batch. Each proposal specifies its inclusions; studio work, development, testing and logistics are identified separately.
Advertising, ongoing marketing, storage and per-order fulfillment are scoped separately.
Before your first launch
Better questions.
Clearer decisions.
Practical planning notes from the people who will lead your project.
Budget planning
What goes into the cost of a beauty launch?
Separate development, packaging, production and the work needed to start selling.
Read the budget guideManufacturer selection
US, Europe or China: how do you compare?
Look at product fit, total cost, quantities, ownership and repeat orders together.
Read the sourcing guideFor agencies, designers & advisers
A product-development partner for your clients.
Bring us a client with a beauty product idea. We agree how to work together and where each team’s responsibilities begin.
Before we talk
A few good
questions.
Who is the studio for?
People and businesses with an existing way to reach customers: an online store, retail business, salon, professional practice or engaged community. You do not need to own a beauty brand already.
What is a Product Launch Blueprint?
It is an overall project plan prepared before development begins. The Essential Blueprint starts at $249 and sets out the product direction, formula and packaging approach, key decisions and next steps. The $499 Research Blueprint adds focused market and competitor research, a refined brief, a preliminary budget outline and a more detailed roadmap.
Does the planning fee include a formula or samples?
No. The $249 and $499 options cover project planning. Formulation, product and packaging samples, testing, final brand design, detailed manufacturer sourcing and production are scoped and quoted separately.
Do I have to use your production facility?
No. We present suitable manufacturers and compare prices, quantities and terms. You choose. If an affiliated facility is included, we disclose that relationship clearly.
Can we develop a product inspired by one I like?
Yes. A reference helps us define texture, skin or hair feel, performance goals and price positioning. We develop samples against an agreed brief; an exact replica is not promised.
What does the $10,000–$25,000 range cover?
It is a preliminary planning range for a scoped first project, not a fixed package. We separate studio fees from packaging, ingredients, production, testing and other outside costs. Product count, order size and launch services determine the final budget.
Can you coordinate the store, marketing and fulfillment?
Yes. Brand design, marketing materials, an online store, promotion, US warehousing and fulfillment can be included in your scope. Ongoing service fees, advertising spend and per-order costs are identified separately.
Can you work with a small first batch?
Yes. Our starting quantity is 500 units per SKU, meaning one distinct product variant. It is not 500 units split across multiple products. Packaging and manufacturing requirements can affect the final minimum; we confirm these for your brief.
How long does a launch take?
A usual planning window is 3–6 months. Some projects can take 2–3 months; complex development can require 12–18 months. The schedule depends on formulation, approvals, testing, packaging, production and delivery.
Who owns the formula and receives the technology?
You receive rights to the formula custom-developed for your project, together with the manufacturing process and all ingredient supplier details. We set out the handover in the project agreement. Brand asset rights are also addressed in the relevant agreements.
Where do you source packaging?
We source from local, national and international suppliers, select suitable formats, send physical samples, coordinate product compatibility and functional testing, and prepare product renderings for marketing materials. Packaging components, custom colours and decoration can have their own minimum orders, which we identify before you commit.
What determines the price per unit?
Production pricing can start from $3 per finished unit for suitable product and batch configurations. Formula complexity, fill volume, packaging, quantities and project requirements determine your actual quote. A 500-unit minimum per SKU does not mean every product can be supplied at the starting price. We specify what each quote includes and separate the studio, development, testing and logistics costs.
Which product categories do you develop?
We develop face, hair, scalp, body, hand and foot care: serums, creams, gels, cleansers, shampoos, conditioners, masks, lotions, scrubs and selected care oils. Makeup, perfumes and pressurized aerosol products are outside our scope. See the product development directions above for detailed examples.
Book a 30-minute call
Let’s start with
a conversation.
Share a few details in the booking form. We will email you a link to pick a convenient time for a 30-minute introduction.
Direct to our team
amp@advmedicalpro.comCall Sergei · +1 (346) 299-2288WhatsApp · Sergei Kozeev+1 (346) 299-2288S&V Product Studio
A service by Advanced Medical Products LLC
Houston, Texas 77057, United States